Brazil is today considered a burgeoning economy. Ranked the largest economy in South America and among the top ten in the world, the last few decades have seen millions of Brazilians ushered into the middle class. Add to that the millions of global citizens that travel to Brazil every year and you have billions of dollars being spent in the Brazilian economy every year. As such, numerous sectors of the Brazilian economy have experienced tremendous growth in recent years, key among them the real estate industry. In that same time, JHSF has grown from relative obscurity to become one of the giants of the Brazilian real estate industry.
JHSF’s strong growth has been driven by a combination of innovative strategies and strong leadership. Over the last two decades, the company has progressively restructured its business to largely encompass four business units: commercial and residential incorporations, shopping malls, a chain of hotels and an executive airport. The company owns and manages six malls and has recently gotten into agreements with a number of fashion luxury brands to exclusssively sell their products in Brazil. Additionally, the company’s decision to acquire the Fasano chain of restaurants, effectively made it the first company in the industry to go into the hospitality business. However, the company’s most ambitious undertaking yet has been developing an executive airport in the country’s capital, Sao Paulo. Click here to know more.
The man credited with implementing these hugely successful strategies is current CEO, Jose Auriemo Neto. While his strategies were initially considered peculiar by many in the industry, the decision to diversify by JHSF has proved to be smart. The company is always almost left unscathed when financial troubles hit the Brazilian real estate industry. As a result, today JHSF is not only seriously admired but also heavily copied from by other real estate players in Brazil and beyond.
Jose Auriemo Neto is one of the most respected executives in Brazil. He is an alumnus FAAP University and first joined the organization in 1993. By 2003, he had shown enough ambition and experience to be named the company’s chief executive officer.given his commendable performance thus far, he will likely hold this position for a long time to come.