Let’s face it; shopping in today’s age is just a hassle. At a time when we have everything delivered from our groceries to our furniture, going out to shop for clothing feels just exhausting. While there are many places you can buy your clothes online, you can’t do much to try them on first.
Fabletics is changing the face of how women across the country buy their athletic wear by utilizing the reverse showroom technique. Basically, instead of having to go to the store to find the perfect size and style, Fabletics is bringing it to you in the form of a nice monthly box. The box will contain an entire outfit of the best leggings, sports tops, sports bras and shorts, all tailored to fit your personal style thanks to results from a LifeStyle Quiz. .
When actress and fitness enthusiast Kate Hudson first founded Fabletics, her goal was to make it unlike anything that had been seen from an athletic wear company. Today, our market is flooded with options for weekly or monthly membership-style delivery services of our favorite items. However, when Fabletics was founded the idea of having athletic wear delivered monthly was relatively new. Yet, that was the entire goal and it has seen massive success. In fact, in its first few years Fabletics has generated over $250 million in revenue and now has an incredible one million members (and growing daily).
Kate Hudson teamed up with TechStyle Group to bring about something truly unique. TechStyle Group has been around the block in the world of women’s accessories and apparel. The company has had several successful ventures. It was the perfect partnership. So, Kate Hudson and TechStyle massaged the idea of Fabletics until they had a truly great startup to bring to market.
The reverse showroom method is perfect for anyone with a busy lifestyle that doesn’t have time to shop. Instead of wearing those same, old beat up leggings, anyone can receive a delivery each month of an entire outfit of trendy athletic wear.
If you’re interested in gorgeous leggings and workout wear you can simply visit the Fabletics website. Once on the site you will take a short (and fun) quiz. The quiz asks where you like to work out, what workouts you like to do and your style preferences. After finishing, you will be shown an array of gorgeous athletic wear and leggings that fit exactly what you are looking for.