Desiree Perez: One of Billboard’s Top Women Executives in 2017

As one of Hip-Hop’s most pioneering women executives, Desiree Perez’s work with Roc Nation, and it’s founder Sean ‘Jay Z’ Carter, along with several other businesses which Hov has founded, have long been documented and in the public eye. Perez has often been called the ‘woman behind the man’ that is Jay Z, and when you start to study just how Desiree has aided Carter in some of his most lucrative deals with Roc Nation, and other companies, it’s easy to see why. As the Chief Operating Officer of Roc Nation, the legendary label that features a roster of renowned artists like J. Cole, Rihanna, and Big Sean, Perez has made some major moves for the company.

An insider in Rihanna’s tight-nit circle thanks to her incredible work on the artist’s lucrative tour support deal with Samsung, as well a member of the Hova Circle of Influence, a multi-corporation spanning management team, Perez has long shown herself to be an intelligent and important part of Jay’s team of executives. As a negotiator, Perez has been responsible for such integral business deals as LiveNation and Roc Nation’s partnership, as well as the recent re-signing of that cooperative effort. A mainstay in all of Jay Z’s businesses, and avid pursuer of anything to push those businesses further, Perez is considered one of the most successful women in the music industry.

Her prominence in the business side of Hip-hop was acknowledged recently in Billboard Magazine’s annual Most Powerful Women Executives in the Music Industry end of the year list. Alongside such other notable names, as Julie Greenwald, Chairman and COO for Atlantic Records, and Nicki Farag, the senior VP of promotion for Def Jam Records, Perez’s accomplishments as a female executive in the music industry speak of overcoming a male dominated industry to become one of the most successful women in the business. With her incredible negotiation skills, lucrative partnership offerings, and commitment to constantly bettering any company she works with, Perez is one of Roc Nation, and Jay Z’s, biggest assets.

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JHSF’s Dominance in the Brazilian Real Estate Scene is All Down to Jose Auriemo Neto

Brazil is today considered a burgeoning economy. Ranked the largest economy in South America and among the top ten in the world, the last few decades have seen millions of Brazilians ushered into the middle class. Add to that the millions of global citizens that travel to Brazil every year and you have billions of dollars being spent in the Brazilian economy every year. As such, numerous sectors of the Brazilian economy have experienced tremendous growth in recent years, key among them the real estate industry. In that same time, JHSF has grown from relative obscurity to become one of the giants of the Brazilian real estate industry.

JHSF’s strong growth has been driven by a combination of innovative strategies and strong leadership. Over the last two decades, the company has progressively restructured its business to largely encompass four business units: commercial and residential incorporations, shopping malls, a chain of hotels and an executive airport. The company owns and manages six malls and has recently gotten into agreements with a number of fashion luxury brands to exclusssively sell their products in Brazil. Additionally, the company’s decision to acquire the Fasano chain of restaurants, effectively made it the first company in the industry to go into the hospitality business. However, the company’s most ambitious undertaking yet has been developing an executive airport in the country’s capital, Sao Paulo. Click here to know more.

The man credited with implementing these hugely successful strategies is current CEO, Jose Auriemo Neto. While his strategies were initially considered peculiar by many in the industry, the decision to diversify by JHSF has proved to be smart. The company is always almost left unscathed when financial troubles hit the Brazilian real estate industry. As a result, today JHSF is not only seriously admired but also heavily copied from by other real estate players in Brazil and beyond.

Jose Auriemo Neto is one of the most respected executives in Brazil. He is an alumnus FAAP University and first joined the organization in 1993. By 2003, he had shown enough ambition and experience to be named the company’s chief executive officer.given his commendable performance thus far, he will likely hold this position for a long time to come.